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Mohd Amri Mohd Akib, General Manager of Berjaya Air said, “Berjaya Air’s inaugural ATR HighLine service marks the beginning of our expanded regional connectivity strategy and reinforces our commitment to redefining premium regional travel. With the introduction of seven routes comprising two existing and five new destinations, including Koh Samui, Phu Quoc, Medan, Pekanbaru and Batam, we aim to provide travellers with greater accessibility alongside a seamless and elevated travel experience. This expansion also enhances connectivity to Berjaya Group’s portfolio of hotels and resorts, including destinations such as The Taaras Resort on Redang Island.”

As Berjaya Air embarks on this exciting new chapter, it reaffirms its commitment to elevating regional travel through a distinctive blend of comfort, exclusivity, and seamless connectivity. With thoughtfully curated experiences, strategic integration with premium destinations, and compelling offers, Berjaya Air is poised to set a new benchmark for boutique aviation inviting travellers to rediscover the joy of flying in a way that is more personal, refined, and rewarding.

Explaining the background of this initiative, Tan Sri Dato’ Seri Vincent Tan Chee Yioun, Founder and Advisor, Berjaya Corporation Berhad said, “By combining Berjaya’s diverse industrial expertise with MARA’s deep talent pool, we are creating a powerful engine for local economic growth. This is not just about business, it is about building a resilient, self-sustaining Malaysian economy.”

Encik Wan Agyl Wan Hassan, Chief Executive Officer, MARA Liner Sdn Bhd added, “This synergy with a global conglomerate like Berjaya ensures that six decades of MARA’s nation-building legacy are not only honoured, but accelerated. For sixty years, MARA has developed Bumiputera talent, enterprise, and opportunity across generations. Today, MARA Liner carries that mandate into the future of mobility industrial services. This partnership provides the industrial framework, supply chain access and commercial strength needed to ensure that Malaysia’s next phase of transformation is one in which Bumiputera participation is meaningful, competitive and sustainable”.

The initiative is expected to commence with a joint pilot programme on centralisation and digitalisation of the maintenance, repair and overhaul service regime scheduled for the 3rd quarter of 2026.

Syed Ali Shahul Hameed, Group CEO of Berjaya Property Berhad said, “Berjaya Air represents a strategic extension of our integrated ecosystem, where premium travel meets curated destination experiences. This initiative not only enhances accessibility to our key destinations, but also reflects our commitment to enriching Malaysia’s tourism landscape while creating meaningful value and memorable experiences for travellers across the region.”

Amri Akib, General Manager of Berjaya Air, added, “We invite travellers to experience a new way of flying with Berjaya Air, where every journey is curated for comfort, exclusivity and ease. With our special promotions and presence at MATTA Fair, this is an ideal opportunity to discover a differentiated regional travel experience.”

As Berjaya Air embarks on this exciting new chapter, it reaffirms its commitment to elevating regional travel through a distinctive blend of comfort, exclusivity, and seamless connectivity. With thoughtfully curated experiences, strategic integration with premium destinations, and compelling offers, Berjaya Air is poised to set a new benchmark for boutique aviation inviting travellers to rediscover the joy of flying in a way that is more personal, refined, and rewarding.

Mohd Amri bin Mohd Akib, General Manager of Berjaya Air said, “The direct service reflects a broader shift in how premium travellers approach regional journeys. Travellers today are more deliberate about how they spend their time. They prefer fewer transit points, less congestion, and journeys that feel smooth from the outset. With the direct connection to Koh Samui, travel time is reduced from approximately four hours with ferry or bus transit to just a two-hour direct flight, allowing guests to reach their destination faster and with greater ease. At the same time, regional travel is moving toward smaller, high-quality networks rather than purely volume-driven routes. Our priority is to connect lifestyle destinations where demand is steady and the experience matters. When the destination is special, the journey should feel seamless and without hassle.”

Flights will be operated on a world’s first 26-seat, all-business-class ATR 72-600 designed to offer a spacious cabin environment with refined comfort above the clouds.. With fewer passengers onboard, boarding feels swift, the cabin remains composed, and the pace of travel is noticeably more relaxed closer to a boutique journey than a conventional short-haul flight.

Passengers can also expect a dedicated check-in counter, personalised boarding process and lounge access extending the experience beyond the cabin and into the airport journey itself.

Onboard, guests can expect dining inspired by Berjaya Hotels’ culinary standards. Signature selections include Pak Mus Beef Rendang, Berjaya Air’s Ocean Salmon with lemon herb sauce, and Russel Oxtail Assam Pedas, complemented by Malaysian heritage kuih and gourmet bites that bring a hotel-quality touch to the skies.

Beyond Koh Samui and Medan, Berjaya Air continues to serve lifestyle travellers through its established Subang–Redang–Seletar route. The service offers seamless access to Redang’s spectacular crystal clear waters of the South China Sea and powdery white sand beach. It is also the only direct connection from Seletar for Singapore-based travellers. Arriving just moments from The Taaras Beach & Spa Resort, the route provides convenient access to one of the region’s most captivating hidden gems.