Berjaya Corporation Berhad

CSR Activities

“Be A Hero Blood” Donation Campaign

30 November 2019

On 30 November 2019, Cosway (M) Sdn Bhd (“Cosway”) and ADCAS Lifescience Sdn Bhd co-organised the ‘Be A Hero’ blood donation campaign with the support of National Blood Centre at Akademi Latihan Ketenteraan, Universiti Pertahanan Nasional Malaysia, Kem Perdana Sungai Besi. The objective of the campaign was to increase the national blood supply to help those in need.

Dr. Alice Lee, Chief Executive Officer of Cosway, Brigadier General Dato’ Haji Saharuddin bin Mansor, Commandant, Akademi Latihan Ketenteraan and Dr. Tun Maizura Mohd Fathullah, Deputy Director, National Blood Centre officiated the launch of the campaign.

The campaign which attracted 594 donors was also filled with fun and exciting activities. During the event, hampers were given out to underprivileged families and over 120 lucky draw prizes were given away with the grand prize being an ACER Laptop.




Dr. Alice Lee doing her part during the campaign.

Dr. Alice Lee with the other blood donors.

Dr. Alice Lee presenting the lucky draw grand prize to winner, Nazreen Agos bin Abd Latiff.