Berjaya Teenstar Challenge 2018

2 January 2018

The 3rd Berjaya Teenstar Challenge 2018 ("BTSC 2018") officially kick-started its talent recruitment process in January 2018. Open to all Form 1 to Form 6 (Year 7 to Year 12) students nationwide, this is an initiative by Berjaya Youth ("B.Youth"), with the aim to provide a platform for enthusiastic young aspiring performers, to express their creativity and gain valuable skills through healthy competition.

Berjaya Teenstar Challenge 2017 had managed to garner widespread interest from more than 3,500 students during the roadshows and auditions. The grand finals was an exciting affair, with 163 participants competing for the top 3 prizes in the 4 competition categories : band, cultural dancing, modern dancing and solo singing. Within the social media sphere, the project managed to engage over 450,000 unique audience on Facebook and Instagram.

This year's competition comprised 3 categories namely solo singing, cultural dancing and modern dancing. The key partners of BTSC 2018 are Starbucks, Kenny Rogers ROASTERS ("KRR"), Cosway and Berjaya University College ("Berjaya UC"); and supported by Wendy's and Borders. With more than RM50,000 worth of prizes to be won, the competition continued to excite and engage the youth community.

B.Youth also conducted roadshows over 4 months targeted at 130 schools in the Klang Valley, Selangor, Putrajaya, Negeri Sembilan and Melaka, and has garnered the interest of more than 10,000 students at over 60 secondary schools.

In the month of March, B.Youth kick-started the zone auditions with the first being held in Melaka on 17 March 2018 and the second in Seremban on 31 March 2018. The zone auditions were able to draw a crowd of over 200 participants and the competition was fiercer moving to the preliminaries in June and July 2018.

Subsequent zone auditions were held in Putrajaya on 19 April 2018, at SK Putrajaya Presint 9(1), and in Selangor on 21 April 2018 at Dwi Emas International School; 22 April 2018 at Sri Emas International School and 28 & 29 April 2018 at Berjaya UC.

The Grand Finals was then held at Damansara Performing Arts Centre with 157 finalists vying for the top 3 spots in solo singing,cultural dancing and modern dancing respectively.