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Berjaya Food International (“BFI”), the international arm under Berjaya Food Berhad (“BFood”), is set to make a strong entry into the Nordic market with the announcement that it has been granted the rights to operate Starbucks stores in three countries, Iceland, Denmark, and Finland.

PRESS RELEASE

Berjaya Food International Expands into the Nordic Market Through Operating Rights for Starbucks Coffee Company Retail Stores

Date: 5 August 2024

Venue: Kuala Lumpur, Malaysia

KUALA LUMPUR, MALAYSIA (5 AUG 2024) – Berjaya Food International (“BFI”), the international arm under Berjaya Food Berhad (“BFood”), is set to make a strong entry into the Nordic market with the announcement that it has been granted the rights to operate Starbucks stores in three countries, Iceland, Denmark, and Finland.

This strategic move marks the first entry of a Malaysian public-listed F&B company into the heart of the Nordic coffee scene, with a focus on local hiring and sourcing, highlighting BFood’s dedication to spreading its culinary and operational expertise and elevating F&B experiences on a global scale.

BFI’s vision is to blend Starbucks iconic standards of quality, innovation, and hospitality with its own brand of culinary and operational excellence, promising the renowned unparalleled Starbucks Experience to Nordic coffee enthusiasts.

“We are thrilled to announce our new venture of opening Starbucks Coffee stores in the Nordic region,” said Dato’ Sydney Quays, CEO of Berjaya Food Berhad. “We are excited to bring our expertise and passion for excellence to the vibrant Nordic coffee culture, introducing warm Malaysian hospitality and promising the exceptional Starbucks ‘third place’ experience cherished worldwide.”

“We’re pleased to expand our presence in the Nordic markets alongside our trusted and long-term business partner, Berjaya Food Berhad, and contribute to the vibrant local coffee community in the region, said Duncan Moir, president of Starbucks Europe, Middle East and Africa. “Building on our 26-year relationship with BFood, we are excited to further connect with more customers over a handcrafted Starbucks beverage and make impactful investments in our green apron partners (employees) as well as the community.”

The company is committed to maintaining the exceptional Starbucks standards of quality, warmth, and hospitality that customers in the region have come to know. As BFI assumes stewardship of Starbucks stores in Iceland, Denmark, and Finland, it paves the way for a new era of innovation and growth in the Nordic coffee landscape. The company is also dedicated to honoring Starbucks Mission and Promises of community engagement and sustainability initiatives, further enriching the Nordic community.

In Denmark, BFI’s expansion to the market will build on the rich coffee culture and store footprint established by Salling Group.

“We are pleased to welcome Berjaya Food Berhad as our new licensed retail operator partner and look forward to a strong collaboration that will strengthen our position in the Danish market even further,” Marianne Bedsted, CEO Salling & Franchise, Salling Group. “This partnership will expand our footprint and grow the Starbucks brand in Denmark. With our current strong momentum and Starbucks status as the most preferred coffee shop among Danes, we see significant potential for opening additional locations and attracting even more new customers.”

BFI looks forward to expanding its global presence while writing the next chapter in BFood’s storied history. For more information on Berjaya Food Berhad and its portfolio of brands, please visit berjayafood.com/about-us/

About Berjaya Food Berhad

Berjaya Food Berhad (“BFood”) was incorporated in Malaysia on 21 October 2009. It was converted into a public listed company on 3 December 2009 and listed on The Main Market of Bursa Malaysia on 8 March 2011. The brands under BFood’s umbrella includes Starbucks Coffee in Malaysia and Brunei, Paris Baguette Malaysia & the Philippines, Kenny Rogers Roasters in Malaysia and the vegan tex-mex inspired restaurant, Sala. BFood also launched the Joybean Ready-To-Drink and Ready-To- Eat products, as well as the dairy-free ice cream, Kelava in Malaysia through its subsidiary, Berjaya Food Trading. Currently there are more than 400 Starbucks stores across Malaysia and Brunei, 5 Paris Baguette in Malaysia, 70 Kenny Rogers Roasters in Malaysia and 7 Sala stores in Malaysia.

Press Contact

Alia E. Ismail
Berjaya Food Berhad
aliaemira@starbucks.com.my

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