Berjaya Corporation Bhd

NEWS COVERAGE
Will tycoon’s ‘end boycott’ plea sweeten Berjaya Food’s Starbucks brew?
Date: 20 March 2024
Publication: The Edge Malaysia

This article first appeared in The Edge Malaysia Weekly on March 11, 2024 – March 17, 2024 WHEN breaking ground on the US$1.12 billion (RM5.3 billion) Four Seasons resort in Okinawa, Japan last week, Berjaya Group founder Tan Sri Vincent Tan Chee Yioun appealed to fellow Malaysians to end the ongoing boycott of Starbucks Malaysia over purported links to Israel, which has led to a plunge in sales at its franchised coffee chains held under Berjaya Food Bhd (BFood).