OUR CSR PHILOSOPHY
 
At Berjaya Corporation group of companies, we believe in striking a balance between profitability and our social responsibility to the communities in which we operate.

By the nature of their businesses, Berjaya companies come into contact with the lives of many in the community on a daily basis. To inculcate the spirit of caring and sharing, Berjaya has always encouraged its staff to share their skills and talents in service of others by contributing their time and energy voluntarily towards the Group’s Corporate Social Responsibility (CSR) activities. Charity projects, fund-raising events and donations have been an ongoing aspect of operations as a social commitment.
Today, Berjaya has strategically embarked on a new and more focused dimension of corporate social responsibility, which has led to the establishment of the Berjaya Cares Foundation ("BCF").

The Berjaya Cares Foundation was set up with the objectives of providing aid to needy Malaysians, promoting staff well-being, conserving and protecting the environment as well as promoting and preserving Malaysian performing arts, culture and heritage. The Berjaya Cares Foundation aims to create a more synergistic effort in the CSR initiatives of the various subsidiaries within the Berjaya Corporation group of companies.

Community
Among the core focus of the Group are encouraging literacy among underprivileged children and its community outreach programmes.

The Group has dedicated money, time and manpower to set up mini libraries and recreation corners in selected children’s homes. Books, stationery and other miscellaneous items were purchased as well as collected from Berjaya staff and members of the public. Monthly story-telling and craft sessions for these children are also organized at a different Borders store each month.

As part of our effort to improve learning disabilities and increase self-confidence among children from poor families, Berjaya Cares Foundation has put in place a special learning programme in selected children’s homes, focusing on improvement of reading skills, comprehension and concentration.
Under Berjaya Cares Foundation’s community outreach programme, Berjaya management and staff continue Berjaya’s tradition of visiting various old folks’ and children’s welfare homes and other charitable organizations, contributing time, essential items, and financial support.


Workplace
Staff welfare has always been accorded high priority in Berjaya. The Group and its subsidiaries constantly strive to improve the quality of life in the workplace by focusing on their employees’ well-being and career development. In order to improve on their productivity and develop their skill sets, employees are encouraged to participate in various training and development programmes relevant to their areas of work.

Berjaya Cares Foundation organizes regular talks on health, safety awareness and other relevant topics for personal development, while the Sports Toto Fitness Centre, boasting state-of-the-art gymnasium equipment and facilities, was set up to encourage staff to exercise regularly and maintain a healthy lifestyle.

A Staff Welfare Fund was set up under the BCF to manage and supplement financial aid to staff and their families in times of crises and need due to illness, natural disaster and death.
Environment
The Group also seeks to undertake projects to conserve and improve the natural environment. Our hotels and resorts have regularly engaged in on-site clean ups of beaches, parks and even the coral reefs. Staff volunteers and their families are encouraged to participate in these clean-ups and learn more about the importance of protecting nature.

Pledging a commitment to do business in ways that are both good for our community and our planet, several Berjaya subsidiaries have also incorporated Green initiatives into their business practices - such as the way products are packaged, choosing more local suppliers and opting for online business documentation to save on paper.
To eliminate waste and help spur the message of Green-consciousness among customers, green products such as the Kenny Rogers ROASTERS I-Care Box and the Starbucks Reusable Tumbler are introduced in our businesses.
Arts and Culture
Malaysia is rich in its cultural diversity, and we are proud to have been able to contribute significantly towards the preservation and promotion of our local Arts and Culture heritage for the benefit of all Malaysians by supporting events such as Festival Kesenian Rakyat Malaysia, The Sun’s Walk to Support Batik and the Kuching Festival, as well as artistic performances such as the Jewel of Tibet Musical, Return of Shaolin Kungfu, Prince Siddharta – The Musical and more modern renditions like P.Ramlee - The Musical and Cuci -The Musical and Lat Kampung Boy - The Musical, Cabaret and Always in Wonderland.
International Humanitarian Aid
On the international front, Berjaya has also provided support towards victims of natural disasters. Berjaya has donated cash and kind to victims of natural disasters all around the world. Beneficiaries of our timely contributions have included the North Korea Famine Relief Fund, Mercy Humanitarian Fund, The Palestinian Humatarian Aid Fund, The Tsunami Relief Fund, flood victims in Quang Nam Province, Vietnam, victims of the earthquake in Sichuan Province, China, the Pakistan earthquake and the recent Japanese earthquake and tsunami disaster.
Berjaya Founder’s Day
Berjaya Founder’s Day was conceptualized to serving and engaging the community for a common good cause in honour of Berjaya’s founder, Tan Sri Dato’ Seri Vincent Tan. Starting from 2011, Berjaya Founder’s Day will be an annual affair dedicated to giving back to the society. The inaugural Berjaya Founder’s Day which was held on 26 February 2011 at Berjaya Times Square was a success with a total of RM1.6 million raised for 28 beneficiaries. Tan Sri Dato’ Seri Vincent Tan matched the amount dollar-for-dollar, bringing the total to RM3.2 million.
Berjaya Cares Foundation
Berjaya Cares Foundation was set up in 2008 with the objectives of providing aid to needy Malaysians, promoting staff well-being, conserving and protecting the environment as well as promoting and preserving Malaysian performing arts, culture and heritage. Berjaya Cares Foundation aims to create a more synergistic effort in the CSR initiatives of the various subsidiaries within the Berjaya Corporation group of companies.

Berjaya Cares Foundation will spearhead the Berjaya Founder’s Day annual fund-raising event, dedicating to serving and engaging the community.

Better Malaysia Foundation
Tan Sri Dato’ Seri Vincent Tan’s personal foundation, the VTCY (Vincent Tan Chee Yioun) Foundation, was established in October 1995 and was renamed Better Malaysia Foundation on 4 February 2009. The principal objectives of the Foundation are to receive and administer funds for medical, charitable, educational and environmental purposes.

Over the years, Tan Sri Dato’ Seri Vincent Tan has been actively making personal cash contributions and providing financial support to various causes and organizations. Apart from the numerous unrecorded acts of personal help and donations that he has rendered to individuals in need, Tan Sri Dato’ Seri Vincent Tan has set up centres offering free medical and dental services, and even complementary medical treatment like acupuncture, to the underprivileged community. He also sponsors various feeding programme which provides for the poor and needy in the Klang Valley.

Future CSR Plans
Moving forward, Berjaya is committed to building social consciousness and responsibility as an integral part of the organization. The Group will look towards encouraging sustainability by engaging with NGOs and charitable organizations on projects which will promote community growth and development. Berjaya aims to adopt a more holistic approach in helping deserving communities whereby the money contributed will help them to build their skills, and in the process, empower them to create a more sustainable future for themselves.

Click here to read more about our CSR initiatives.