Food & Beverage
Berjaya Starbucks Coffee Company Sdn BhdBerjaya Starbucks Coffee Company Sdn Bhd (“BStarbucks”) was incorporated in Malaysia on 7 May 1998 under the name of Berjaya Coffee Company (M) Sdn Bhd and assumed its present name on 16 September 2004.
The company is in the business of providing high-quality whole bean coffees, along with fresh, rich-brewed coffees, Italian-style espresso beverages, cold blended beverages, a variety of pastries and confections, coffee-related equipment and accessories, and a selection of premium teas.
Berjaya Roasters (M) Sdn Bhd ("BRoasters")Incorporated in 1994, BRoasters is primarily engaged in the development and operation of Kenny Rogers Roasters (“KRR”) restaurants in Malaysia. KRR’s main menu feature is its signature rotisserie-roasted chicken complemented by a variety of side dishes and Kenny’s famous homemade muffins.
Roasters Asia Pacific (Cayman) LimitedRoasters Asia Pacific (Cayman) Limited (“RAP”), a wholly owned subsidiary of Berjaya Corporation, is the worldwide franchise holder for Kenny Rogers Roasters (“KRR”). Currently, KRR has more than 200 restaurants worldwide, operating in the USA, Malaysia, Singapore, Indonesia, China, Philippines, Bangladesh and Brunei.
Popular Country and Western singer, Kenny Rogers and former Governor of the State of Kentucky, John Y. Brown Jr. originally set-up KRR in 1991. Seeing an opportunity to provide healthy and delicious food in a restaurant environment, KRR opened its first restaurant in Coral Springs, Florida in August 1991.
Jollibean Foods Pte LtdJollibean Foods Pte Ltd ("Jollibean Foods") was incorporated in November 1993 and operates "Jollibean", "Sushi Deli" and "Kopi Alley" outlets in Singapore. Jollibean's signature products are its fresh daily made "Jollibean" soy milk drinks using Grade A, non-genetically modified organism (non-GMO), identity preserved Canadian soy beans to ensure its quality. It also introduced traditional snacks such as the street pancake – Mee Chiang Kueh which complements its soy milk drinks.
"Kopi Alley" is a traditional coffee cafe concept which offers traditional food & beverage like coffee, tea, toasted bread, nasi lemak and mee siam. "Sushi Deli" serves an array of "pick-and-choose" sushi, assorted sashimi sets, sushi & maki sets, Japanese salads, bento sets, party platters and Japanese sweets like Tofu Cheese Cake.
Berjaya Burger Sdn Bhd ("Berjaya Burger")Internationally known for some of the best burgers in the business, Wendy’s has more than 6,500 franchises in 29 countries worldwide. Berjaya Burger owns and operates the Wendy’s franchise in Malaysia, with its first store officially opened in Sunway Pyramid in 2008.
Berjaya Krispy Kreme Doughnuts Sdn BhdOn 8 August 2008, Berjaya Krispy Kreme Doughnuts Sdn Bhd ("BKK"), a subsidiary of Berjaya Corporation Berhad, entered into a Development Agreement with Krispy Kreme Doughnut Corporation, a wholly-owned subsidiary of Krispy Kreme Doughnuts, Inc, USA for the rights to develop and operate the Krispy Kreme franchise business in Malaysia.
Its first store was launched in April 2009 in Berjaya Times Square.
Krispy Kreme is a leading branded specialty retailer of premium quality treats, including its signature hot Original Glazed® doughnut. Headquartered in Winston-Salem, North Carolina, USA, the company has offered the highest quality doughnuts and great tasting coffee since it was founded in 1937. Today, Krispy Kreme and its one-of-a-kind Hot Light can be found in more than 530 locations around the world.
RU Cafe Sdn BhdRasa Utara was established on 6th November 1984, a product of the fourth Prime Minister of Malaysia, Tun Dr Mahathir Mohamad’s inspiration to expand cuisines from the North of Malaysia, hence the name “Rasa Utara”. As Tun Dr Mahathir himself hails from Kedah, popularly referred to as the ‘rice bowl of Malaysia’, he envisioned the tastes of the North to be spread to the rest of the country, and to educate everyone on the beauty and uniqueness of Northern Malaysian cuisine.
Fast forward to 2011, the rebranding and repositioning of Rasa Utara began which eventually lead to the re-launching of a brand once synonymous with a Malaysian family ‘makan time’. With this new image and direction, Rasa Utara thrives on capturing the attention of modern Malaysia, continuing the tradition of offering to the people an authentic casual fine dining experience with a rich experience, yet at affordable prices. In keeping with its origins, Rasa Utara has grown to provide authentic Malay cuisine with a Northern inspiration that has the ability to reach out to both the national and international front.
Rasa Utara's signature dishes are Ikan Menari, Laksa Kedah, Ayam Goreng Cili Lagenda, Nasi Rasa Utara and Sirap Selasih Laici.
Berjaya HR Cafe Limited, South Korea - Hard Rock Cafe Seoul and Hard Rock Cafe BusanHard Rock Cafe Seoul was opened in October 2014 and is located at the iconic Lotte World Mall in Jamsil, the new landmark of Seoul. The cafe has a capacity of 350 seats and houses a restaurant, a bar and a retail shop.
The modern and posh restaurant boasts various cuisines, from its legendary home-made burgers to exquisite Korean-inspired dishes handcrafted by internationally renowned chefs. Live music from house bands as well as performances by nationally and internationally famous musicians are also part of the main attraction for the diners who come to enjoy the vibrant ambience. Genuine memorabilia displays, high ceilings, live music stage, dance floor, and state-of-art music equipment in Hard Rock Cafe Seoul are all designed to offer diners an ultimate dining experience. Diners can also enjoy an unobstructed panoramic view of Seoul and Lake Seokchon from the cafe.
Other than Seoul, Hard Rock Cafe also expanded its footprint to Busan, South Korea's second largest city. Hard Rock Cafe Busan was opened in October 2015 and is located just a few blocks off the well-known beaches of Busan. The café offers 1,584 square meters of space with seating for approximately 321 people, as well as a stage, the Rock Shop, and outdoor terrace.
Diners can enjoy classic American cuisine as well as local favourites in the indoor dining room, outdoor terrace, or the bar, surrounded by the signature selection of music memorabilia as well as authentic Busan decor. Diners can choose their meal from a wide selection of fresh salads, hot appetizers, sizzling entrees, and tempting desserts, rounded off by one of Hard Rock Café's signature beverages, available in both alcoholic and non-alcoholic options.
Diners can purchase their favourite world famous Hard Rock merchandise, collectibles and T-shirts from The Rock Shop. Philanthropy is a big part of Hard Rock culture and some of the biggest names in music such as Bon Jovi, John Lennon, Shakira and Green Day have participated in Hard Rock's Signature Series T-shirts and pins programme. A large part of the proceeds from these items goes to the artists' favourite charites.
Visit www.hardrock.com/cafes/seoul/ and www.hardrock.com/cafes/busan/