Berjaya Media Berhad - Corporate Profile
Berjaya Media Berhad’s flagship publication, theSun is Malaysia's urban paper, first-read-of-the day. theSun is widely read in affluent and cosmopolitan market centres of Klang Valley, Penang and Johor Bahru, as well as in major cities and towns stretching across Peninsular Malaysia.
Having a weekday distribution of more than 306,000 copies, today theSun is still the largest circulated urban English language newspaper in Malaysia. It appeals to all segments of the market, particularly to professionals who are hard-pressed for time and always on the go, as well as to young trendy urbanites.
With theSun's strong editorial content, it stays true to its motto - Telling It As It Is; the un-spun news and timely news features, on politics and business, human interest and governance, entertainment and lifestyle, and sports presented in an easy-to-read compact and concise format, has garnered theSun a strong and growing reach, making it a perfect platform for advertisers.
theSun's brand appeal remains the mainstay through its well-thought-out and articulated points-of-view found in the often-quoted leader pages and opinion columns. This potent editorial mix has proven theSun's excellence in journalism which resulted in it winning numerous awards.
Helping advertising practitioners develop and execute engaging advertising campaigns makes theSun the preferred choice among media agencies and clients. The dynamic approach to fresh ideas coupled with theSun's editorial team, positions the newspaper at the fore-front, pro-actively collaborating with advertisers to deliver effective advertising messages to the masses.
theSun also has an online presence at www.thesundaily.my where top news of the day is constantly updated and presented to its readers.