KRR was originally set up by Country and Western singer, Kenny Rogers, and former Governor of the state of Kentucky, John Y Brown Jr, in 1991. Seeing an opportunity to provide healthy and delicious food in a restaurant environment, KRR opened its first restaurant in Coral Spring, Florida, in August of 1991. Besides Malaysia, KRR restaurants are found in various countries around the world such as in the United States of America, Singapore, the People's Republic of China, Bahrain, Indonesia and the Philippines.

For three (3) consecutive years (1996, 1997 and 1998), Restaurants and Institutions Magazine, a leading publication from the United States of America, had awarded its prestigious America's Choice Award Winner for the Best Chicken Chain to KRR International Corp, a wholly-owned subsidiary of Berjaya Corporation Berhad (BCorporation). In April 2008, KRR International Corp acquired the worldwide KRR brand (inclusive of its franchise rights) from US-based Nathan's Famous Inc.

Roasters Asia Pacific (M) Sdn Bhd, another wholly-owned subsidiary of BCorporation, holds the master franchisee for Malaysia and was awarded the coveted Master Franchisee of the Year 2000/2001, 2002/2003 and 2008/2009 for the KRR brand by the Malaysian Franchise Association, an affiliate of the World Franchise Council.

Since the opening of its maiden restaurant in 1994 which marked the commencement of the KRR franchise in Malaysia, Berjaya Roasters (M) Sdn Bhd (BRoasters) has successfully built a nationwide restaurant network in Malaysia with its signature rotisserie roasted chicken and top-selling home-made muffins. As of March 2011, BRoasters has 53 KRR restaurants located throughout Malaysia.

Over the year since its inception, KRR restaurants had gradually evolved from "counter service" restaurant concept to "table-service", mid-casual dining concept. The change was intended to provide better service and convenience to its customers as well as to attract customers from different income segments and age groups. By the end of 2003, all the KRR restaurants had fully evolved to the mid-casual dining concept.

Additionally, BRoasters has introduced its catering and delivery services since 2008 which are available within a five (5) kilometre radius from selected KRR restaurants in Malaysia. To facilitate the catering and delivery services, a dedicated telephone line (1-300-888-878) has been set up for the convenience of customers.

KRR restaurants main core product is its signature rotisserie roasted chicken which is complemented by a variety of hot and cold side dishes. It also serves KRR's famous home-made muffins, jacket potatoes, vegetable salads, pasta, soups, desserts and beverages served in a friendly and comfortable environment equipped with complimentary "Wi-Fi" service at all the KRR restaurants.

In line with BRoasters' tagline of "Less Fat..., Less Salt..., Less Calories..." BRoasters serves mainly healthy meals which are steamed, baked or roasted.

For more information, please visit www.krr.com.my