Berjaya Food Berhad ("BFood") was incorporated in Malaysia on 21 October 2009. It was converted into a public limited company on 3 December 2009. The business of BFood is that of an investment holding company. Through its wholly-owned subsidiary, Berjaya Roasters (M) Sdn Bhd ("BRoasters"), the Group is principally engaged in the development and operation of the Kenny Rogers Roasters ("KRR") chain of restaurants in Malaysia.

The primary activities of BRoasters include the setting up and expansion of new KRR restaurants and the operation of its KRR chain of restaurants in Malaysia. BRoasters is also responsible for amongst others, the development of the KRR brand in Malaysia (via advertising and promotional activities), introduction of new menu items, and acting as the central procurement agent for all KRR restaurants in Malaysia.

The Company wishes to note that its holding company Berjaya Group Berhad ("BGroup") effectively holds the worldwide KRR brand including the KRR franchise following BGroup's acquisition of KRR International Corp, USA in April 2008.

The Group's restaurants feature Rotisserie-roasted chicken as their main core product complemented by a variety of hot and cold side dishes and KRR's famous muffins, jacket potatoes, vegetable salads, pasta, soups, desserts and beverages served in a friendly and comfortable environment. All the KRR restaurants in Malaysia serve their customers in a full service, mid-casual dining settings with free "Wi-Fi" services, providing customers with a wholesome dining experience.

In line with BRoasters' tagline "Less Fat..., Less Salt..., Less Calories...", BRoasters serves wholesome, hearty and well-balanced meals which mirror today's discerning consumers' changing attitude towards a healthy eating lifestyle. BRoasters' rotisserie style of cooking allows the chicken to be cooked evenly allowing the fats to be drained away while maximizing the retention of juices and nutrients. BRoasters' signature Rotisserie-roasted chicken is a healthier alternative and less fattening in comparison to other methods of cooking.