Bernama

U Mobile Sdn Bhd, Malaysia's newest third-generation (3G) service provider, has introduced the 018 Prepaid -- its first prepaid package.

It is set to break the 3G market norm with its unique value proposition of a free starter pack, per-second billing and 8 sen per short messaging service across all networks anytime.

In a statement here Monday, the company said as customers would only be charged for what they used, per-second billing would yield good savings across all types of users whether for long or short calls.

The free starter pack is pre-loaded with RM1 talk time credit.

U Mobile is currently the only 3G service provider in Malaysia to offer per-second billing for both postpaid and prepaid plans.

The company also launched two new postpaid plans -- U68 and U98 -- Monday.

The former offers even lower call rates to maximise the benefits of per-second billing with the flexibility of no contract periods.

Meanwhile, the U98 comes with phone bundling with a selection of high-, medium- and low-end phones offered at special prices with an 18-month contract.

The company is also offering a special SIM only version of its popular Surf with U, high speed mobile Internet (without modem) package, at a slightly cheaper rate and higher flexibility.

The 018 Prepaid, U38, U68, U98 plans and Surf with U (without modem) packages are now available at all major mobile phone retailers in the country as well as at U Mobile's flagship store at Berjaya Times Square.

It is also available at its service centre at Sunway Pyramid.